Engage

Connect

Promote

Sell

NYC's only indoor & outdoor store

  • Rockefeller Center
  • Midtown
  • Times Square
  • US
  • World
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SomethingExtraordinary

LEVERAGE AND MONETIZE

An extraordinary proposition. No other market or location in the US offers this level of leveragability AND monetization. This will be your company's DTC superstore, omni-channel sales monster, social media megastar, US brand showcase and product launching pad.

1251 AVENUE OF THE AMERICAS

An extraordinary location. Be front and center to the largest population of Gen X, Gen Y and Gen Z consumers in the US to acquire the new, retain the loyal, recapture the lost and convert the casual.

A CENTER STAGE

An extraordinary extra. With the retail space comes an outdoor platform to directly engage, connect, communicate, promote and sell through product launches, events, demonstrations and exhibits to the largest concentration of people at any given time of day, any day of the year.

WORLDWIDE EXPOSURE

Extraordinary reach. The building's plaza and fountain already generates millions of social media impressions per year and already attracts visitors from all over who share and post their 1251 AofA experiences to friends, family and followers all across the globe. With an actively programmed plaza in the content creation center of the world, the boundaries of reach, exposure and penetration are endless.

20,000 SF OF RETAIL SPACE

Extraordinary space. A light filled and airy retail box with spacious floor plates, dual corner visibility, 30-foot ceilings, 150 feet of frontage, ample storage and broad column spacing that provides exceptional useability for any and all concepts and programming.